Lynne Eagle: search on Z-Library

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1

Integrated marketing communications and social marketing

Dahl, Stephan, Eagle, Lynne, Low, David

Journal:

Journal of Social Marketing

Year:

2015

Language:

english

File:

PDF, 217 KB

english, 2015

2

Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter?

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 1.55 MB

english, 2007

3

A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice

Carter, Stacy M., Mayes, Christopher, Eagle, Lynne, Dahl, Stephan

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2017

Language:

english

File:

PDF, 1.84 MB

english, 2017

4

Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity

Eagle, Lynne, Kitchen, Philip

Journal:

Journal of Marketing Communications

Year:

2000

Language:

english

File:

PDF, 260 KB

english, 2000

5

Are students customers? TQM and marketing perspectives

Eagle, Lynne, Brennan, Ross

Journal:

Quality Assurance in Education

Year:

2007

Language:

english

File:

PDF, 104 KB

english, 2007

6

The Encyclopaedic Dictionary of Marketing

Journal:

Journal of Marketing Communications

Year:

2009

Language:

english

File:

PDF, 60 KB

english, 2009

7

Product Placement in Old and New Media: Examining the Evidence for Concern

Eagle, Lynne, Dahl, Stephan

Journal:

Journal of Business Ethics

Year:

2015

Language:

english

File:

PDF, 897 KB

english, 2015

8

Advertising and Children

Eagle, Lynne, Bulmer, Sandy, de Bruin, Anne, Kitchen, Philip J.

Journal:

Journal of Promotion Management

Year:

2005

Language:

english

File:

PDF, 729 KB

english, 2005

9

Special Issue on Responsibility in Advertising || Commercial Media Literacy: What Does It Do, to Whom: And Does It Matter?

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 1.65 MB

english, 2007

10

Defending brand advertising's share of voice: A mature market(s) perspective

Eagle, Lynne, Kitchen, Philip J, Rose, Lawrence

Journal:

Journal of Brand Management

Year:

2005

Language:

english

File:

PDF, 204 KB

english, 2005

11

Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale

Saleem, Muhammad Abid, Eagle, Lynne, Low, David

Journal:

Transportation Research Part D: Transport and Environment

Year:

2018

Language:

english

File:

PDF, 832 KB

english, 2018

12

Evidence of IMC in social marketing

Hawkins, Jacinta, Bulmer, Sandy, Eagle, Lynne

Journal:

Journal of Social Marketing

Year:

2011

Language:

english

File:

PDF, 98 KB

english, 2011

13

Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions

Eagle, Lynne, Bulmer, Sandy, De Bruin, Anne

Journal:

Journal of Marketing Communications

Year:

2003

Language:

english

File:

PDF, 121 KB

english, 2003

14

Brand equity and brand vulnerability

Eagle, Lynne, Kitchen, Philip J., Rose, Lawrence, Moyle, Brendan

Journal:

European Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 233 KB

english, 2003

15

Exploring the link between obesity and advertising in New Zealand

Eagle, Lynne, Bulmer, Sandy, De Bruin, Anne, Kitchen, Philip J.

Journal:

Journal of Marketing Communications

Year:

2004

Language:

english

File:

PDF, 129 KB

english, 2004

16

IMC, brand communications, and corporate cultures

Eagle, Lynne, Kitchen, Philip J.

Journal:

European Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 225 KB

english, 2000

17

The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

Eagle, Lynne, Hamann, Mark, Low, David R.

Journal:

Marine Pollution Bulletin

Year:

2016

Language:

english

File:

PDF, 675 KB

english, 2016

18

Empowering or misleading? Online health information provision challenges

Dahl, Stephan, Eagle, Lynne

Journal:

Marketing Intelligence & Planning

Year:

2016

Language:

english

File:

PDF, 228 KB

english, 2016

19

Competing and conflicting messages via online news media: Potential impacts of claims that the Great Barrier Reef is dying

Eagle, Lynne, Hay, Rachel, Low, David R.

Journal:

Ocean & Coastal Management

Year:

2018

Language:

english

File:

PDF, 340 KB

english, 2018

20

Market segmentation based on eco-socially conscious consumers’ behavioral intentions: evidence from an emerging economy

Saleem, Muhammad Abid, Eagle, Lynne, Low, David

Journal:

Journal of Cleaner Production

Year:

2018

Language:

english

File:

PDF, 1015 KB

english, 2018

21

Regulation of Nutrition and Health Claims in Advertising

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, Mourouti, Olga

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 106 KB

english, 2008

22

Broadening Cultural Horizons in Social Marketing (Comparing Case Studies from Asia-Pacific) || Waste not Want not: A Co-Created Food Waste Pilot

Hay, Rachel, Eagle, Lynne, Bhati, Abhishek

Year:

2021

File:

PDF, 1.31 MB

2021

23

Of a complex sensitivity in marketing ethics education

Brennan, Ross, Eagle, Lynne, Ellis, Nick, Higgins, Matthew

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 165 KB

english, 2010

24

Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand

Young, Brian M., de Bruin, Anne, Eagle, Lynne

Journal:

Journal of Marketing Management

Year:

2003

Language:

english

File:

PDF, 1.02 MB

english, 2003

25

Reassessing the value of work‐experience placements in the context of widening participation in higher education

Bennett, Roger, Eagle, Lynne, Mousley, Wendy, Ali‐Choudhury, Rehnuma

Journal:

Journal of Vocational Education & Training

Year:

2008

Language:

english

File:

PDF, 83 KB

english, 2008

26

Persuading young consumers to make healthy nutritional decisions

Brennan, Ross, Dahl, Stephan, Eagle, Lynne

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 328 KB

english, 2010

27

Insights into interpreting integrated marketing communications

Eagle, Lynne, Kitchen, Philip J., Bulmer, Sandy

Journal:

European Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 252 KB

english, 2007

28

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?

Hunt, Lynn, Eagle, Lynne, Kitchen, Philip J.

Journal:

Journal of Marketing Education

Year:

2004

Language:

english

File:

PDF, 157 KB

english, 2004

29

Brand sickness and health following major product withdrawals

Eagle, Lynne, Hawkins, Jacinta, Kitchen, Philip J., Rose, Lawrence C.

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 134 KB

english, 2005

30

Beyond advertising: in‐home promotion of “fast food”

Eagle, Lynne, Brennan, Ross

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2007

Language:

english

File:

PDF, 182 KB

english, 2007

31

Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, Siglioccolo, Mario

Journal:

Museum Management and Curatorship

Year:

2010

Language:

english

File:

PDF, 235 KB

english, 2010

32

Prescription medication advertising: professional discomfort and potential patient benefits – can the two be balanced?

Eagle, Lynne, Chamberlain, Kerry

Journal:

International Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 303 KB

english, 2004

33

Violence, values, and the electronic media environment

Eagle, Lynne, de Bruin, Anne, Bulmer, Sandy

Journal:

Corporate Communications An International Journal

Year:

2002

Language:

english

File:

PDF, 171 KB

english, 2002

34

[ACM Press the Australasian Computer Science Week Multiconference - Brisband, Queensland, Australia (2018.01.29-2018.02.02)] Proceedings of the Australasian Computer Science Week Multiconference on - ACSW '18 - If we post it they will come

Mahony, Tracey, Myers, Trina, Low, David, Eagle, Lynne

Year:

2018

Language:

english

File:

PDF, 603 KB

english, 2018

35

Social marketing’s role in improving water quality on the Great Barrier Reef

Hay, Rachel, Eagle, Lynne, Saleem, Muhammad Abid

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2019

Language:

english

File:

PDF, 8.03 MB

english, 2019

36

Student perceptions and trust of sustainability information

Hay, Rachel, Eagle, Lynne, Saleem, Muhammad Abid, Vandommele, Lisa, Li, Siqiwen

Journal:

International Journal of Sustainability in Higher Education

Year:

2019

File:

PDF, 2.04 MB

2019

37

Long-term analysis of organelle translocation in isolated axoplasm of Myxicola infundibulum

Dr. Anthony C. Breuer, Peter A. M. Eagles, Marc P. Lynn, Mark B. Atkinson, Susan P. Gilbert, Leigh Weber, Judy Leatherman, John M. Hopkins

Journal:

Year:

1988

Language:

english

File:

PDF, 811 KB

english, 1988

38

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

Lynne Eagle, Lawrence C. Rose, Philip J. Kitchen, Jacinta Hawkins

Journal:

Journal of Consumer Policy

Year:

2005

Language:

english

File:

PDF, 192 KB

english, 2005

39

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Gillian Kemp, Lynne Eagle

Journal:

International Review on Public and Nonprofit Marketing

Year:

2008

Language:

english

File:

PDF, 169 KB

english, 2008

40

Biomarkers of chemotherapy resistance in breast cancer identified by proteomics: Current status

Victoria C. Hodgkinson, Gina L. Eagle, Philip J. Drew, Michael J. Lind, Lynn Cawkwell

Journal:

Year:

2010

Language:

english

File:

PDF, 622 KB

english, 2010

41

COX-2 specific inhibitors enhance the cytotoxic effects of pemetrexed in mesothelioma cell lines

O’Kane, Sara L., Eagle, Gina L., Greenman, John, Lind, Michael J., Cawkwell, Lynn

Journal:

Year:

2010

Language:

english

File:

PDF, 898 KB

english, 2010

42

Proteomic analysis of B-cell receptor signaling in chronic lymphocytic leukaemia reveals a possible role for kininogen

Kashuba, Elena, Eagle, Gina L., Bailey, James, Evans, Paul, Welham, Kevin J., Allsup, David, Cawkwell, Lynn

Journal:

Journal of Proteomics

Year:

2013

Language:

english

File:

PDF, 805 KB

english, 2013

43

Associations between Polybrominated Diphenyl Ether (PBDE) Flame Retardants, Phenolic Metabolites, and Thyroid Hormones during Pregnancy

Heather M. Stapleton, Sarah Eagle, Rebecca Anthopolos, Amy Wolkin and Marie Lynn Miranda

Journal:

Environmental Health Perspectives

Year:

2011

Language:

english

File:

PDF, 1.88 MB

english, 2011

44

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

Dens, Nathalie, Eagle, Lynne C., De Pelsmacker, Patrick

Journal:

Health Communication

Year:

2008

Language:

english

File:

PDF, 152 KB

english, 2008

45

Towards a globalized communications strategy: perceptions from New Zealand

Kitchen, Philip James, Eagle, Lynne

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 282 KB

english, 2002

46

Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications

Eagle, Lynne, Bulmer, Sandy, Kitchen, Philip J, Hawkins, Jacinta

Journal:

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Year:

2004

Language:

english

File:

PDF, 171 KB

english, 2004

47

Associations between Polybrominated Diphenyl Ether (PBDE) Flame Retardants, Phenolic Metabolites, and Thyroid Hormones during Pregnancy

Stapleton, Heather M., Eagle, Sarah, Anthopolos, Rebecca, Wolkin, Amy, Miranda, Marie Lynn

Journal:

Environmental Health Perspectives

Year:

2011

Language:

english

File:

PDF, 455 KB

english, 2011

48

Advertising Restrictions: Protection of the Young and Vulnerable?

Eagle, Lynne, de Bruin, Anne

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2001

Language:

english

File:

PDF, 488 KB

english, 2001

49

Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Dens, Nathalie, De Pelsmacker, Patrick, Eagle, Lynne

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2007

Language:

english

File:

PDF, 233 KB

english, 2007

50

Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content

Dahl, Stephan, Eagle, Lynne, Báez, Carlos

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2009

Language:

english

File:

PDF, 102 KB

english, 2009

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